TVS Motor Company launches Naked Street Design âTVS Raiderâ motorcycle globally for the Gen Z
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of the feature-rich offering in the 125cc segment TVS Raider for the aspirational young customers in India and globally. The distinctly young and sporty motorcycle comes with first-in-class features such as a reverse LCD digital speedometer, optional 5-inch TFT cluster with Voice Assist, multiple ride modes and first-in-segment under-seat storage.
Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, "TVS Motor Company caters to customers across almost every continent. We are happy to add a new global motorcycle platform to our portfolio with the TVS Raider, which is designed for the young, digitally native Gen Z. True to its target segment, it is equipped with cutting-edge in vehicle and connected technology. I am confident that TVS Raider shall be the preferred choice for our young consumers both in India and globally."
Mr. Aniruddha Haldar, Vice President (Marketing) â€" Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Some of the favourite brands of Gen Z come from our stable, like in EV â€" TVS iQUBE and the TVS Racing born TVS Apache series and TVS NTORQ 125. We will again seize their imagination with the TVS Raider and its Naked Street Styling, best-in-class Acceleration with Ride Modes and mono-shock based ride-handling together with the TVS intelliGO and ETFi led mileage performance. I am sure our customers would appreciate the distinctive ride character of the TVS Raider; its one-of-a-kind animalistic headlight and the first-in-segment reverse LCD cluster. We will also offer a SMARTXONNECTTM variant with Bluetooth Connectivity, Navigation and Voice Assist. In the words of the Gen Z, TVS Raider is A WICKED RIDE!"
Style:
TVS Raider embodies the TVS Motor Company design spirit of innovation with a unique and bold design theme. The motorcycle has a distinctive macho personality and a special logo to symbolise this theme. The strong and sculpted tank profile lends TVS Raider muscular, solid appeal. At the same time, it is a sporty, compact and agile motorcycle for your everyday ride. Signature design elements of the TVS Raider are its distinctive and aggressive headlamp and tail-lamp that provide excellent visibility. The youthful colour schemes with specially designed textures and finishes are inseparable aspects of its sporty and energetic design.
Performance:
TVS Raider is coupled to an advanced 124.8 cc air & oil-cooled 3V engine churns a maximum power of 8.37 kW @ 7,500 rpm and torque of 11.2 Nm @ 6,000 rpm. The motorcycle boasts a best-in-class acceleration of 0-60 km/h in 5.9 secs and an impressive top speed of 99 km/h.  The dynamic comfort and handling can be attributed to the gas-charged 5-step adjustable mono-shock suspension, Low friction front suspension and split seat, 5-speed gearbox and 17" alloy chunky wide tyres.
A Reverse LCD digital speedometer with Ride Modes is an advanced hi-tech gadget with accurate and easy to read details. TVS Raider also comes with an optional 5-inch TFT cluster with TVS SMARTXONNECTTM variant, which offers Bluetooth Connectivity and Voice Assist. The switch cluster, footpegs, and mechanical details are designed in harmony with the motorcycle for uncompromised functional benefits.
Comfort, Safety and Convenience:
The exceptional fuel economy complements the superior performance of TVS Raider; the Ecothrust Fuel injection (ETFi) technology delivers superior mileage, better startability, refinement, and durability. While, TVS intelliGO enhances the riding comfort, mileage and reduces emissions by intelligently switching off the engine during long idling like traffic signals and other transient stops.
The ergonomics of the TVS Raider is developed with supreme focus on the comfort and convenience of the rider. Based on the TVS Motor Company's performance motorcycle DNA, the configuration of low seat height balanced on a long wheelbase, perfect ergonomics triangle, and a mono-shock delivers engaging ride and handling. The exhaust design, with its distinct note, is tuned to perfection as it reverberates the indomitable spirit of the motorcycle. Features such as first-in-segment easy access under-seat storage for all your essential belongings, side stand indicator with engine inhibitor, helmet reminder, and the optional USB charger are focused on creating a fulfilling ride experience.
Starting at a price of Rs. 77,500 (ex-showroom, Delhi), TVS Raider is available in drum and disc variant. It will come in a colour selection of Striking Red, Blazing Blue, Wicked Black and Fiery Yellow.