Volkswagen India flags off the First Chapter of Volkswagen Experiences
Mumbai: Volkswagen Passenger Cars India today flags off the highly anticipated "Volkswagen Experiences (VWe)," called 'The First Chapter: An Exhilarating Expedition to Ladakh' designed to deliver an enriching community-driven experiences for customers and fans of the brand. Starting from Chandigarh, the expedition covers the breathtaking and picturesque Himalayas all the way to Ladakh. Driven by safety, the customers will be driving the Tiguan, Virtus and Taigun, experiencing the comfort, fun-to-drive and premium-ness of a Volkswagen.
- The First Chapter: An Exhilarating Expedition to Ladakh: Volkswagen India flags off the first chapter of Volkswagen Experiences (VWe) on 9th June 2024 from Chandigarh with customers and fans of the Brand undertaking an exhilarating expedition across the Himalayas
- Curated customer engagement and experience activity enabling a breathtaking and picturesque journey from Chandigarh across the Himalayas to Ladakh
- Driven by safety with the Tiguan, Virtus and Taigun products across the expedition
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, "With Volkswagen Experiences (VWe), we have introduced the much awaited customer engagement program that brings the ethos of togetherness through various curated experiences. As we flag off the First Chapter from Chandigarh, we look forward to customers having a superlative experience of owning and driving a Volkswagen. Driving steadily across the different terrains keeping the occupants safe providing our customers peace of mind."
Customers participating from all over India will be driving in a convoy of 25+ Volkswagen cars from Chandigarh to Ladakh taking on the tough and challenging terrain of the Himalayas. Plunging into the world of offbeat, rustic hamlets, ancient monasteries, high altitude mountain passes, whistling valleys, and tall Himalayan peaks. The journey enables the customers to experience different landscapes as they drive from Manali, all the way to Jispa with the end destination being Leh, Ladakh. Providing a curated and authentic lifestyle experience, the customers will also indulge in local cuisines, bond over the outdoor survival training sessions, and experience the Palchan Apple orchards. Celebrating togetherness as we're styled to wander by the banks of the Indus in Leh.
About the Volkswagen brand
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more
than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development
of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key
strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European
market, based on Volkswagen's MEB platform. In India, Volkswagen currently offers Taigun, Tiguan and the new
Virtus