Yamaha Ray Precious edition launched in India at Rs 48,605
The Ray was Yamaha's foray into 'scooter for girls' segment in India. Launched in 2012, Yamaha has now launched a special edition Ray. It is called the Ray Precious edition and is aimed at cashing in on the festive season. It is priced at Rs 48,605 ex-Delhi. It will be available till stocks last.
The Precious is just a paint and sticker job over the regular Ray.  A black paintjob, pink decals, 'Precious Edition' on top of the headlight and 'Ray Cygnus' written at the rear are the only changes.
The special edition Ray Precious comes as a result of Yamaha and a beauty pageant in India. Yamaha hasn't announced
The Ray's powertrain remains untouched. This means a 113cc air cooled 4 stroke SOHC engine that delivers 7.1PS and 8.1Nm of torque. The Ray also has a stablemate, Ray Z, which is an aggressive design targeted at the male audience. Prices for the Ray start from Rs 47,105 while the Ray Z starts at Rs 49,105, ex-Delhi.
Speaking on the occasion, Roy Kurian, Vice President â€" Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "The launch of the Ray Precious Edition is a clear illustration of how the market has responded to our range of scooters and reinforces our belief in the Yamaha Ray. Our strategic intent is to provide customers the Ray in a stylishly new design to match their personal style. These scooters have been instrumental in catapulting our sales to an all new level. We have kept the essence of the Yamaha Ray intact while altering the aesthetics to exemplify the glamour quotient of these compact and easy to ride vehicles. We are confident that this variant too with its vibrant black and pink design will highly appeal to our target audiences and help us tap on the festive spirits of the market."