Audi A3 sedan launched in India with prices starting at Rs 22.95 lakh

Team OD Updated: August 07, 2014, 06:07 PM IST

Audi's baby sedan has been launched today with prices starting at Rs 22.95 lakh ex-showroom Delhi. The A3 is available with two engine options and is priced rather competitively compared to the BMW 1 Series and Mercedes-Benz A- and B-Class.

The Audi A3 has been launched in India at a price point lower that the BMW 1-series and the Mercedes-Benz A-class and B-class. The Audi has been launched in India at a price point lower that the BMW 1-Series and the Mercedes and B-Class

The A3 sedan just looks like its bigger siblings, the A4 and the A6 but in a smaller package. It is also the first bearer of the new badging that Audi will adopt in all its cars from here on. The Audi A3 35 TDI will be powered by the familiar 2.0-litre diesel engine in a 143PS state of tune. The petrol A3 is dubbed as the 40 TFSI and uses the 1.8-litre turbo-petrol motor with an output of 180PS. Both engines come with the S-tronic dual-clutch transmission.

Audi India head, Joe King strikes a pose with Audi's baby sedan

Audi will offer an optional S-line body and accent kit on the A3 and the car can also be specified with optional 17-inch wheels and tyres. The A3 also gets LED DRLs and bi-xenon headlamps.

A3_red_launched The car can also be specified with optional 17-inch wheels and tyres

Inside the cabin too, the A3 doesn't feel any less luxurious than its brethren. The steering wheel is leather wrapped while there is the 7-inch MMI screen, complemented by handwriting recognition and buttons on the central console. The MMI is mated to a 20GB hard drive for storing music. The A3's cabin also gets dual zone climate control, LED accent lighting and a panoramic sunroof. The front seats are electrically adjustable.

Depending on the spec, the A3 comes equipped with seven airbags, a secondary collision assist and a pedestrian-safe active bonnet. There is also a rest recommendation system, which warns the driver of fatigue.

The Audi A3 will be available in four trim levels for the diesel variant and one trim for the petrol variant. The prices (ex-showroom Delhi) are as follows:

Diesel:

Attraction: Rs 22.95 lakh

Premium: Rs 25.95 lakh

Premium Plus: Rs 29.95 lakh

Technology: Rs 32.66 lakh

Petrol:

Premium Plus: Rs 28.95 lakh

Read our first drive impressions of the Audi A3 sedan

Compact, sporty and progressive: World Car of the Year- Audi A3 drives into India

First compact luxury sedan to be launched in India • 'The next big Audi - Audi A3 Sedan' wows with its sporty looks, sophisticated features and progressive technology • Audi A3 overcame the challenge from 23 other cars to win the prestigious 'World Car of the Year 2014' • Powerful and efficient Petrol (40TFSI) & Diesel (35TDI) engines with direct injection and turbocharging • S tronic® dual-clutch transmission delivers uninterrupted power, torque with enhanced fuel efficiency • Best in class fuel efficiency figure of 20.38 kmpl on the Audi A3 35TDI • Accelerates 0 to 100 km/h in 7.3 seconds (40TFSI) and 8.6 seconds (35TDI) • Prices start at INR 22,95,000/- ex-showroom Delhi New Delhi, August 7, 2014: Audi, the leading luxury car manufacturer, today announced the launch of the Audi A3 Sedan - the first compact luxury sedan to be introduced in India. Adjudged the World Car of the Year 2014, the Audi A3 Sedan is packaged with youthful design, visionary technology and luxurious performance. It sets new benchmarks in the compact luxury car segment with quality, style and innovation at the forefront. The Audi A3 Sedan is priced at INR 22,95,000/- ex-showroom Delhi and is available at all Audi dealerships across India. "The launch of the Audi A3 Sedan, the first compact luxury sedan in India, is yet another first from Audi. In line with our customer-centric approach, we decided to launch the sedan version of the Audi A3 which is a segment up from the compact luxury hatchback. Sporty, stylish and path-breaking, the Audi A3 Sedan showcases Audi's 'Vorsprung durch Technik' in every single aspect, especially in the areas of design, ultra-lightweight technology, efficient drivetrains, high-end multimedia and infotainment systems. We are confident that the Audi A3 Sedan is the right product at the right time and will set new benchmarks," said Mr. Joe King, Head, Audi India. Audi A3 Sedan has a distinctive, coup-like design, together with the dynamic shoulder line, distinctive wider wheel arches, striking side sill and the much narrower rear lights, the Audi A3 Sedan exudes sportiness from every angle. The Audi A3 Sedan offers occupants in the front and rear ample space. The interiors offer excellent fit & finish with fine material quality. A 2-zone Deluxe Auto Air Conditioning with sun position sensor, new TT inspired Jet turbine design air vents with spot and diffuse functions and three-dimensional inlays add on to the depth and sportiness of the interiors. The Audi A3 Sedan is the first car in the luxury compact segment to offer 425 liters boot space. Features such as Milano leather upholstery and panoramic glass sunroof are taken directly from the luxury class. Audi offers its A3 Sedan customers a comprehensive range of infotainment modules; Audi sound system, MMI® Touch and MMI® navigation plus which includes a touch sensitive control panel integrated in the central rotary/push button control in the centre console. A sleek 7" high resolution retractable screen with 11 mm thickness extends electronically from the instrument panel. The MMI® control features reduced number of buttons resulting in a clean arrangement and include Navigation with 3D Maps, DVD Player, 2 SD card readers, 20 GB Jukebox and Bluetooth Interface with Bluetooth Audio streaming & Audi Music Interface. Parking is made easy with Rear View camera. Available in two engine options - 35TDI and 40TFSI, the Audi A3 Sedan is powered by S tronic® dual clutch transmission, a technology that was originally developed for the Le Mans 24-hours endurance race to deliver more power, torque and enhance fuel efficiency. The 35 TDI delivers best in class fuel efficiency of 20.38 kmpl. The sprint from 0 to 100 km/h takes 7.3 seconds in the 40TFSI and 8.6 seconds in the 35 TDI variants respectively. The Audi A3 35TDI is priced at INR 22,95,000/- onwards (Ex showroom Delhi) and Audi A3 40TFSI is priced at INR 28,95,000/- (Ex showroom Delhi). "The Audi A3 Sedan combines Sportiness, Emotion and Progressiveness, making it a perfect representative of the Audi Sedan Line. It inherits all the genes that embody an Audi making it truly 'luxury without compromise'. Audi India is the market leader in the luxury car segment in India and we are confident that the Audi A3 Sedan will further consolidate our leadership position in the luxury car market," added Mr. King. 2014 has been a year of many firsts for Audi. Audi India completed their best-ever annual sales (10,002) and financial-year sales (10,126). This achievement was also a first for the luxury car industry in India, as a whole. Audi began the year with the introduction of the most powerful Audi model from its product range - Audi RS 7 Sportback. Audi also introduced the new Audi A8L in May 2014. The company has opened new showrooms in Udaipur, Visakhapatnam and Nashik. Audi also inaugurated the country's largest pre-owned luxury car showroom, 'Audi Approved: plus' in Gurgaon in April. Audi India plans to expand its network to 40 dealerships by the end of 2014. The Audi model range in India includes the Audi A3, Audi A4, Audi A6, Audi A7 Sportback, new Audi A8L, Audi Q3 S, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coup, Audi RS 7 Sportback, Audi TT Coup, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Surat, Udaipur, Vadodara and Visakhapatnam.