Lamborghini shows off first prototype and new Veneno concept at Pebble Beach

At the recently held Pebble Beach Automotive Week in California from Aug 16-18, Automobili Lamborghini showcased several new vehicles including its first ever prototype, the 1963 350 GTV. Lamborghini also conducted a few other activities as part of its 50^th year celebrations.

"Lamborghini's presence on the Monterey peninsula was the pinnacle of our 50th anniversary celebrations in North America, honoring 100 years of innovation in half the time. What better way to showcase the brand's extraordinary history of innovation than by showing the first Lamborghini ever built alongside our latest racing prototype and road-going super sports car, the Veneno." said Stephan Winkelmann, President and CEO, Automobili Lamborghini.

Stephan Winkelmann with the Veneno

On Friday, August 16, Lamborghini displayed three of the newest Lamborghini models. The Gallardo LP 560-2 50° Anniversario led the pack with the US$4 Million Veneno and Aventador LP 720-4 50° Anniversario Roadster, making their North American debuts. The cars were presented to media and fans in a press conference. A collection of vintage Lamborghini vehicles were also shown.

The Aventador LP 700-4 Roadster was shown to guests at another gathering. Additionally, Lamborghini Director of Communications Raffaello Porro accepted the La Bella Macchina award from event organizers, in honor of the brand's 50th anniversary and its contributions to worldwide Italian automotive culture.

More than 50 new and vintage Lamborghini vehicles participated in a parade through downtown Monterey and Cannery

On Saturday, August 17, more than 50 new and vintage Lamborghini vehicles participated in a parade through downtown Monterey and Cannery Row in California. Individual owners brought their vehicles to the parade â€" ranging from 1960s Miuras to current Gallardo and Aventadors. Lamborghini executives including Winkelmann and board members drove the newest models.

Lamborghini concluded its activities on Sunday, Aug. 18 with the Pebble Beach Concours d'Elegance. The new Veneno was shown on the Concept Lawn alongside the 350 GTV. The array included vintage models like a 1964 350 GT prototype, the last Miura ever built, a 1973 SV model, and a 1976 Countach LP400 Periscopo. Winkelmann also served as an honorary judge at the Concours.

The Veneno with the 350 GTV

"Half a century ago, Ferruccio Lamborghini was a man with a dream to create the world's greatest luxury super sports cars," Winkelmann said. "In Monterey, we honored his dream and his vision by showcasing the newest road-going V12 vehicles as well as his original creation, the 350 GTV. Like the many Lamborghini enthusiasts who joined us in Monterey, we look forward to the extraordinary developments to come in the next half century."