Mercedes-Benz introduces 'Marketplace' to boost pre-owned car business
Mercedes-Benz has announced the introduction of 'Marketplace,' an unique 'direct customer to customer' selling platform. It offers both buyers and sellers of 'Marketplace' significant advantages such as the best price guarantee, an expanded inventory of certified automobiles available online, simplicity of transaction, a hassle-free experience, and total transparency throughout the process.
With Marketplace, a pre-owned Mercedes-Benz customer has access to a larger selection of certified automobiles from which to pick and upgrade, as well as total transparency and guarantee of the greatest value. Mercedes-Benz claims to be the only premium automobile manufacturer to provide such a one-of-a-kind solution that meets the needs of both current owners and future purchasers.
Mercedes-Benz India intends to make selling a car as pleasurable as buying a new Mercedes with this open, hassle-free, and customer-centric approach. The Mercedes-Benz Marketplace is a great location for sellers seeking to get the most out of their current vehicles while also wishing to upgrade to a Mercedes-Benz.
Mercedes-Benz Marketplace provides complete transparency to the seller throughout the whole procedure. With the estimated value for their automobile, the seller may change vehicle data in a few simple steps on Roadster under the "Sell your Car" or "Trade-in" module. The Mercedes-Benz dealership then takes care of the processes such as evaluating the automobile, creating buyer leads, scheduling a test drive, and ensuring the buyer and seller's transactions are completed, giving both parties peace of mind.
The internet penetration for used vehicles is now at 20 percent, with Marketplace's penetration expected to rise to 30 percent in the near future. Mercedes-Benz Marketplace makes full use of the web platform's capabilities to give total transparency to both vendors and purchasers of Mercedes-Benz pre-owned vehicles.
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