Hyundai Launches India's first Future Retail Experience Platform 'Click To Buy'

Hyundai Motor India Limited (HMIL), the country's first smart mobility solutions provider and the largest exporter since inception launched India's First automobile Online Sales platform 'Click to Buy' for end to end car purchase.

'Click to Buy' is a first-of-its kind online sales platform with simple and transparent process for purchase of Hyundai cars. Hyundai has currently launched a Pilot Phase of Click to Buy with few Dealers of Delhi NCR Region. All Hyundai models will be available on Click to Buy website and this would act as an additional sales channel for Hyundai Dealerships. The platform would be connected real time with all the Dealerships across India for the convenience and need of new age digital customers.

Commenting on Industry's First Futuristic Car Retail Platform, Mr. SS Kim, MD & CEO, Hyundai Motor India said "With 'Click to Buy' Hyundai is pioneering in Digital Car Sales space. The 'Click to Buy' platform is India's first online sales platform to cater to the needs of new-age digital customers for purchase of new Hyundai cars. The retail selling has witnessed a tremendous shift since the last decade and the new generation is immensely inclined to buy products online. Our new age customers are tech-savvy and Click to Buy platform will be a boon making a Happy Life for them."

The 'Click to Buy' is an easy to navigate platform where the customers can have a digital experience of car purchase by simply registering at the portal. Post registering, Customers can choose available Hyundai model line-up and configure the vehicle of their choice to select the exterior/interior colours along with the financing options. The user will also have an option of a personalised assistant during the purchase cycle of the vehicle, and customer can get in touch with the allocated sales representative at any stage during the online purchase. Customers can even decide their preferred Delivery options- pick the vehicle from the selected dealer or get their vehicle delivered to their doorstep.

As per a study, there are more than 560 million Internet Users in India today and by 2020, more than 70% of Internet Users are expected to buy Goods and Services Online. The shift is taking place rapidly owing to vast Internet Connectivity across India.