Peter England launches Super Biker collection

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, launches an innovative and unique campaign called "Super Biker campaign" inspired by the love of bikes. The brand has introduced Super Biker collection to bring out the explorer in an individual and to appeal to the younger Consumers who aspire towards a biker's lifestyle.

Under this Collection, Peter England will be launching casual lifestyle range which will include Denims, T-Shirts, and Rugged Shirts. Designed for the biker's comfort, this collection is styled around freedom and arouses in riders the need to set out and to experience the world. It also frees the consumer from his mundane routine and hustle-bustle of everyday life.

With a legacy of creating innovative products, Peter England decided to create a brand-new collection for the bikers. The Biker Collection has close to 60 styles in a wide array of colours and sizes for the consumers to choose from.

Speaking on the launch, Mr. Manish Singhai, COO, Peter England said "Peter England has always brought numerous innovative products and we are thrilled to introduce our latest offering for the riders â€" the Biker Collection. The collection will not only bring comfort to the bikers while riding but also make them look stylish and fashionable. This is a casual driven market. Therefore, we aim to provide not only style but package it with comfort for all our customers. Denims are ergonomically designed for absolute comfort during long rides."

This unique campaign is designed to tap the new age consumer with a lot of instant & assured giveaways enabled through scratch card mechanism. Peter England has entered into a consumer promotion led association with Bajaj Avenger to bring in real excitement to Biker enthusiasts. During the campaign period, any consumer purchasing apparel worth Rs 2999 and above at Store will enter a contest for a chance to win Bajaj Avenger bike along with many instant and assured giveaways such as Headphones, Smart watches, Helmets, Speakers, Airdopes and other exciting offers. This introductory offer is valid till 30^th October and there are about 10  Bajaj Avengers to be won.

The Biker Collection is priced from INR 699 onwards and are available across 1000+ exclusive Peter England brand outlets and multi-brand retail stores. Consumers can also order online through the brand's website â€" www.peterengland.com