Tata Motors unveils the TATA ALTROZ iTURBO as it celebrates the brand’s 1st anniversary

Celebrating first anniversary of its premium hatchback, the Altroz, Tata Motors today unveiled the new Altroz iTurbo.  Ready to create another benchmark with new gizmos and the new engine addition, the new Altroz iTurbo will be powered by new 1.2L Petrol iTurbo engine and a new top of the line XZ+ trim which will flaunt all the new and exceptional features. To further enhance the design elements, the Altroz in its 2021 avatar will also sport the new Black and light Grey interiors accentuated with perforated leatherette seats to elaborate on the premium feeling of the cabin. The Altroz will also be equipped with the iRA tech â€" a connected car technology by Tata Motors. Apart from 27 new and additional features, it also comes with a natural voice tech, through which the car understands and processes voice commands not only in English or Hindi, but also in Hinglish.

Gold Standard of Driving Pleasure: Experience an exhilarating performance of ALTROZ with the powerful engine of iTurbo.

• 1.2 L Turbocharged petrol BS6 engine.
• Power â€" 110 PS @ 5500 rpm â€" A large powerful engine to ensure you never run out of power.
• Torque - 140 Nm @1500- 5500 rpm - High torque at low rpms to give an enjoyable drive experience.
• Multi Drive Modes: Sport/ City - New Sport mode in Altroz iTurbo for those who want to experience the thrill of driving.

Altroz iTurbo will be available in XT, XZ and the new top of the line XZ+ variant. The New XZ+ variant will come loaded with features such as:

1. iRA (Intelligent Real time Assist) - iRA is a smart new connected technology designed to cater to the needs of the Indian customer. iRA has been developed in India for India. The iRA App offers 27 features with 5 layers of connectivity:

• Natural Voice Tech â€"
  The Altroz is in sync with India and the Indian customer.  Give commands as per your convenience as the system understands â€" Hindi, English & Hinglish. With more than 70 commands, the Natural Voice tech in ALTROZ ensures an enjoyable drive.

• What 3 Words-
  ALTROZ is India's first hatchback to introduce this precise & simple way to reach your locations. What 3 Words is a technology that has assigned each 3m square in the world a unique 3 word address. They are easy to say, share and are accurate too.

1. Xpress Cool - Helps cabin to reach comfort temperatures quickly by optimally setting the air conditioning to maximum cooling.
2. Leatherette Seats - High end perforated leather seats that ensures a luxurious drive.
3. Personalized Wallpaper on your infotainment screen â€" More personalized driving experience.
4. One shot up power windows - More convenience during drives.
5. 2 additional tweeters by Harman (Only in iTurbo) â€" For an enjoyable surround sound experience.
6. Sport mode (only in iTurbo) â€" For those who want a thrilling drive experience.

New Color theme
A new Harbour Blue color is available in all variants from Altroz XM+ upwards. Contrast Black roof option is available in XZ and XZ+ variants of Altroz iTurbo. This is accompanied with the New Sporty Black and light Grey interiors to set the right mood during those drives. The new interior color theme will be available in all variants and powertrains of Altroz

Tata Altroz is the first product on the ALFA architecture and has received tremendous response from customers and the industry alike since its launch in January 2020. Month-on-month sales have witnessed an increase and are maintaining a consistent growth trajectory. India's safest hatchback with a 5 star rating from Global NCAP, has indeed raised the bar and set #TheGoldStandard in safety, design and driving dynamics.