Tata Motors to use JLR platform for Avinya EV

Tata Passenger Electric Mobility and Jaguar Land Rover have signed an agreement to license JLR's Electrified Modular Architecture (EMA) platform in exchange for a royalty fee for the development of TPEM's 'premium pure electric' vehicle series 'Avinya' on the EMA platform.

The EMA platform from Jaguar Land Rover will underlie the brand's next generation of 'pure electric' mid-sized SUVs for foreign markets, which will be released in 2025. The platform is designed for native BEV dimensions to maximize internal space, comfort, and visibility, and it includes superior electrical and electronic architecture, connection, software, and feature over-the-air capabilities.

According to JLR, the EMA platform will have a highly integrated propulsion system that will provide world-class vehicle economy and range.

The 'Avinya' concept, which was initially unveiled in 2022, is supposed to give a class-leading in-cabin experience with next-generation connectivity, ADAS, performance, refinement, and safety. By collaborating with JLR on the EMA platform, the 'Avinya' series of Pure Electric vehicles will become more internationally competitive and future-proof.

Anand Kulkarni, Chief Product Officer and Head of HV Programmes, TPEM, said, "Avinya stands for 'Innovation' and represents our vision for a new paradigm in personal mobility. Being built on an architecture that is equipped with the latest advances in new-age technology, software and artificial intelligence, Avinya will spawn a new breed of world-class EVs, with global standards in efficiency and range. We are delighted to collaborate on the EMA platform with JLR for actualizing this vision".

Access to JLR's EMA platform will let Tata enter the high-end EV category faster while decreasing development cycle time and costs. It will also speed up TPEM's adoption of Software Over the Air (SOTA), Features Over the Air (FOTA), safety (5-star EuroNCAP), and ultrafast charging technologies for high-performance cars.

JLR's electrical and electronic architecture can achieve L2+ autonomy while retaining all modern connection, comfort, and convenience features.EMA, developed to worldwide standards, offers Tata Passenger Electric Mobility a solid infrastructure to provide Avinya with global product efficiency and range requirements.

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