Vodafone announces 3rd season of Drive into the Big League (DiTBL)
Vodafone Business Services (VBS), the enterprise arm of Vodafone India, is providing an opportunity to medium sized enterprises to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013 to be held in Delhi from October 25 to October 27, 2013. The enterprises will participate in the Vodafone Drive into the Big League (DiTBL) Season 3. The call for entry starts from August 19, 2013 and will be open till September 15, 2013.
This year, Vodafone is inviting companies with a turnover between Rs 100 crore and Rs 500 crore to come and be a part of this contest
This year, Vodafone is inviting companies with a turnover between Rs 100 crore and Rs 500 crore to come and be a part of this contest. It will provide a platform for companies with established brands additional opportunities to grow. Shortlisted participants will get to present their case to an esteemed panel of experts, where they will debate on a television reality series for the coveted top spot. Participants can register themselves on the Vodafone website.
Vodafone says they received great response in the second season of DiTBL in 2012. Sequel Logistics Private Limited, the winner in 2012, had taken the center stage with the race drivers, and had its logo on the Vodafone McLaren Mercedes cars during Indian Grand Prix 2012.
"DiTBL Season 3 is our effort to partner medium sized enterprises in their next phase of growth and help them take their brand to newer heights. It's a platform that will give an opportunity to these already successful enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars propelling them towards an easier path to growth. We have received overwhelming response during the past two years and are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth," said Naveen Chopra, Director, VBS.
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